Regardless of what part of your business you find yourself in, your team has likely discussed implementing artificial intelligence (AI) of some sort in 2024–and it’s no wonder, with 33% of businesses already using AI and another 42% considering adopting it, the benefits of harnessing AI are too good to be ignored.
In the first six months since launch, the roofing CRM’s clients who have turned on the new feature close deals 10% faster than those who haven’t–netting an additional $3k+ per month for your average contractor.
· Patrick DohertyBias mitigation ensures that AI systems render decisions characterized by impartiality and fairness, irrespective of variables such as race, gender, or other sensitive attributes.
· Thibault Dody, Patrick DohertyThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
With increased expectations to provide meaningful customer experiences—and shrinking budgets—brands are looking for smart engagement techniques that use the tools they already know, love, and pay for.
· Faraday
Bias can rear its ugly head in various forms, from implicit biases that occur without the human actor being aware of it, to conscious bias in the inverse. While bias in data is historically more prevalent in certain B2C industries, like financial services, it doesn’t exclusively live there.
· Michael Musty, Patrick Doherty
One of Faraday’s founding pillars is the use of Responsible AI, which includes both preventing direct harmful bias and reporting on possible indirect bias. We’ve been building these features directly into the platform over the past several months, and today we’re going to walk through two new features in Faraday with bias reporting and mitigation.
· Patrick Doherty
Zapier is everybody's favorite workflow automation tool. Now, you can retreive predictions from Faraday in your Zaps.
· Andy RossmeisslJoin hundreds of brands, agencies, and platforms getting real, practical value from AI.
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
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