Your data reveals opportunities. Let's capitalize.
Campaigns — Faraday's customer outreach product
Reach households on every channel imaginable, online and off, and track results against business goals.
Everyone within arm's reach
Faraday is integrated with hundreds of media partners, so you can reach your audiences with everything from social ads to direct mail.
Campaigns link directly to business goals, so you can understand the strategic results of your efforts and calculate per-channel attribution and ROI.
The zen of outreach
At Faraday we believe that meaningful commerce is a two-way street. If you want your customers to care, you should communicate carefully.
Mindful outreach can mean the end of spam and junk mail. Let’s make it happen.
Features included with Campaigns
Work with purpose
Every Campaign is tied to a business goal with explicit success indicators. Keep priorities clear and finish lines in sight.
Status at a glance
The campaign status meter instantly conveys the health of your campaign, including wins and losses.
We're integrated with hundreds of media partners, so you can push your campaign nearly anywhere: display, social, offline.
Households that have exited the campaign—whether won or lost—are automatically suppressed from future deliveries.
Wins and losses
Your campaign defines both positive and negative exit conditions: know when you've won, and know when to move on.
Pull from Audiences, or add lists directly to Campaigns. Enrolled audiences can evolve over time to optimize your campaign.
We track wins and losses every day, so you can see how deliveries and audience changes affect outcomes and ROI.
Because we know which deliveries a winner received, we can attribute success to one or more of your channels.
Campaigns runs on the Faraday Platform
That means your exploration, visualization, and analysis will always include the latest, richest data from your CRM and other sources. And every record will include hundreds of new attributes, from financial indicators to purchasing interests.
Campaigns works together seamlessly with the other products on our platform
Custom-tailor Audiences with incredible precision, then move them into Campaigns for multichannel outreach with hundreds of partners
Automatically prioritize households most likely to win your campaign with predictive targeting from Models—plus get delivery size guidance
Use Teams to set role-based constraints on channel, delivery method, and size, then add an approval workflow to get control on spending