Your data points the way to success. Let's follow.
Models — Faraday's predictive targeting product
Combine your past wins and losses with our data to prioritize the best opportunities, from retention to acquisition
Nothing beats expertise. Let our predictions be your secret weapon. Who's likely to buy, churn, upgrade? We put your best shots at the top of your lists.
Practice makes perfect
Every new interaction, response, and purchase helps your models recognize even subtler patterns. Pretty soon you'll be cruising.
What doesn’t kill us …
Makes us stronger. At Faraday we believe that a company's past mistakes are some if its greatest assets.
Machine learning models crave failure data. Have you ever screwed up? That's predictive gold. Maybe it was even intentional.
Features included with Models
Faraday constantly builds and tests Models on your behalf, automatically promoting better models to production when they emerge.
Models at a glance
See a table of all of your Models, including indications of which are being used in production.
The newest Models in your account always leverage your most recent data, learning from yesterday for a smarter today.
Just like Campaigns, Models have an explicit purpose: rules the define what are good and bad outcomes.
Faraday subjects all Models to a "cross validation" process that proves the Model's performance. Review accuracy scores easily.
Based on your data
Models use your win/loss data to search for patterns. Because your data's already on the Faraday Platform, there's no additional hassle.
See exactly which of your data resources are being used to make predictions. Ensure you're chasing after the right thing.
How many of these households will convert? Get clear guidance from Models so that you don't waste time chasing dead ends.
Models runs on the Faraday Platform
That means your models will always include the latest, richest data from your CRM and other sources. And every record will include hundreds of new attributes, from financial indicators to purchasing interests.
Models works together seamlessly with the other products on our platform
Visualize and analyze predictive scores from Models in the Audiences interface, identifying hotspots of opportunity in your target markets
Automatically prioritize households most likely to win your Campaign with predictive targeting from Models—plus get delivery size guidance
Use Teams to set role-based constraints on reviewing Model details, then enforce the use of predictions when delivering Campaigns