AI for D2C ecommerce
Direct-to-consumer (D2C or DTC) ecommerce companies deal with a long list of challenges, including demand forecasting, supply chain management, and arguably most importantly, finding ways to acquire new high-value customers while retaining their existing ones. These challenges are exacerbated by severe competition from other D2C companies, as well as major online retailers who tend to dominate the ecommerce space. A key differentiator between the best and the rest is AI. There’s simply no way to reach the same level of efficiency without leveraging big data and machine learning. The trick is deciding where you’ll get the most value, quickly. With the Faraday AI Platform, you can quickly leverage AI to optimize just about any aspect of your customer lifecycle, from optimizing ad spend on omnichannel campaigns to proactively preventing customer churn.
Better targeting means better use of your budget. Faraday automatically combs through billions of data points to identify and target high-potential, high-value individuals on a local, regional, or national scale.
Minimize acquisition costs by optimizing conversion rates on every campaign with predictive analytics.
Are your customers dog lovers, cat lovers, or both? Tailor your content and creative to speak to each segment, and reach high-value individuals in those segments with omnichannel campaigns.
A 5% increase in customer retention can lead to a 75% increase in revenue. Use AI to identify churn-prone customers before they even begin to exhibit signs of churn.
Everyone loses a customer here and there, but it doesn’t mean they’re gone forever. AI can identify hidden patterns in your churned customer data, helping you re-engage the ones who are likely to come back.
- 2× lead conversion rate
- 4× campaign engagement rate
- ⅓ total ad spend
- 5× lead gen volume
The Faraday platform is core to our operations and has helped reduce costs and increase efficiency
Chief Commercial Officer, finance industry