AI for home goods
With consumer attention costing 300% more than it did 20 years ago, businesses will be forced to spend much more of their marketing budget to try and stand out through the barrage of advertising their consumers see today, and most of this is unplanned for. Household goods and services businesses need to ensure they are spending those limited marketing dollars on the “right customer,” the household with the highest probability to need their product or service at that time. That is where data and AI come together.
Who is about to move and look for new home goods or services? Let's look at some AI-powered predictions and send a message, whether it's social media, targeted ads, and any aspect of your online business.
How can you take your brick and mortar store and use insights into customers that would have our products delivered? Let us show you who your appropriate targets are, so you can compete with overseas manufacturers.
When a customer makes a purchase, how can we predict when they will look to make additional purchases? We can see propensity scores that will give you this information.
A lapsed customer is a lost customer. Keep your buyers active by targeting those ready for promotions—especially those worth the extra effort.
Sometimes buyers stop buying, whether it comes to their budget or satisfaction. Our tool can empower you to see who is most likely to return.
- 2× lead conversion rate
- 4× campaign engagement rate
- ⅓ total ad spend
- 5× lead gen volume
The Faraday platform is core to our operations and has helped reduce costs and increase efficiency
Chief Commercial Officer, finance industry