Faraday

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AI for subscription commerce

Consumer attention is a critical factor in your business. Let's face it, the data is clear: it costs your business 300% more than it did 20 years ago. A subscription business will spend outrageous amounts of marketing dollars to try and stand out through the barrage of advertising their consumers see today. In reality you need to better target your market and deliver the right message—and the key to doing this is to target your current and potential customers, specifically. Subscription businesses need to ensure they are spending those limited dollars on the right customer. Who is the "right customer," through? Our business is built around telling you that. Often, one-time buyers or infrequent shoppers are those which are hardest to retain. Products using a subscription model need to carefully pay attention to retaining those key high value customers as a 5% increase in retention can drive profits 75%. That is where data and AI come in.

  1. Acquire

    Let us use predictive modeling to see who is the right audience for you and deliver them customized deals when the time is right for your targets.

  2. Convert

    Who will stick with you? What do they spend? What is their income? With our AI-powered platform, we'll tell you who your best, and most reliable customers will be.

  3. Engage

    What are my customers buying? We can show you what they'll buy next, whether it's a repeat purchase or a new product.

  4. Retain

    Do you have the knowledge of your customers to predict when a customer will churn? Our platform analyzes this and puts the answers in front of you.

  5. Revive

    Sometimes people leave, whether it comes to their budget or satisfaction. Our tool can empower you to see who is most likely to return.

The Faraday platform is core to our operations and has helped reduce costs and increase efficiency

Chief Commercial Officer, finance industry