Your data is a treasure map. Let's have a look.
Audiences — Faraday's data exploration product
Brings your data to life with beautiful maps and creative comparisons, enhanced with hundreds of built-in attributes.
Because the Faraday Platform combines your data with hundreds of household-level attributes, you can narrow in on gardeners, golfers, or . . . hipsters.
New customers versus old? Leads that closed vs. dead ends? Contrast creates insight. Compare arbitrary groups across hundreds of dimensions.
Unleash the ideas
We all want to do smart, data-driven work. But analysts are slow, BI sucks, and you'll never get the data you need.
Faraday brings you so close to your business data it feels like second nature. That's our mission. Get cozy.
Features included with Audiences
Meet the map
When dealing with household data, maps will always beat pie charts. See and understand your audiences in geographic context.
The analysis view lets you understand your audiences across hundreds of dimensions in a totally visual way.
Alternatively, inspect your data in a special table view that protects sensitive information with aplomb.
Whatever view you've chosen, you can include multiple color-coded audiences to reveal insightful contrast.
Visualize your relationships
Audiences can include relationship criteria like customer, lead, prospect: all pulled from your data on the Faraday Platform.
Audiences can also define geography: search for places, use smart customer radii, or draw your own boundaries.
Enhanced with our data
We append hundreds of details automatically, so you can filter by financials, demographics, even interest criteria.
Faraday magically recommends audiences you may want to take a closer look at. You can also "star" audiences to save them for later.
Sometimes you'll want to see physical structures and terrain on the map. Faraday includes the best satellite tiles available.
Points of interest
Import and manage POIs for retail locations, events, and related destinations. Add icons and differentiate with size and shape.
By default, Faraday works at the household level. But you can also aggregate by zip, county, etc. to find hotspots of interest.
See what's special
Get insight into what factors are the most different between your audiences—what makes your customers unique, for example.
Audiences runs on the Faraday Platform
That means your exploration, visualization, and analysis will always include the latest, richest data from your CRM and other sources. And every record will include hundreds of new attributes, from financial indicators to purchasing interests.
Audiences works together seamlessly with the other products on our platform
Custom-tailor your audiences with incredible precision, then move them into Campaigns for multichannel outreach with hundreds of partners
Visualize and analyze predictive scores from Models in the Audiences interface, identifying hotspots of opportunity in your target markets
Use Teams to set role-based constraints on geography, attributes, and relationships, then allow teammates to converse, collaborate, and share their Audiences