Faraday

Faraday Identity Graph

Rich consumer data provides the raw material for machine learning algorithms. Licensing your own data can cost millions. Instead, use Faraday's built in FIG database to power your AI.

Hundreds of valuable attributes

FIG coverage ranges from demographics to financial details, property characteristics to psychographic traits and purchasing habits.

Sample built-in attributes
Aerobics enthusiast
Age
Air conditioner in home
Antique enthusiast
Arts enthusiast
Assessed value
Auto racing fan
Automobile owner
Baseball fan
Basement size
Basement type
Bathroom count
Bedroom count
Blue collar worker
Boater
Book buyer
Book reader
Building square footage
Charitable donor
Child age ranges
Child in household
Collector (antiques)
Collector (general)
Collector (sports)
Construction type
Cook
Credit card user
Cruisegoer
Date of birth
Deed type
Dieter
Disabled
DIYer
DIYer (automotive)
Dwelling type
Education level
Energy type
Exterior finish
Fireplace count
Fireplace in home
Floor type
Foodie
Football fan
Foundation type
Framing type
Fuel type
Gambler
Garage type
Gardener
Gender
Golf fan
Ground floor square footage
Health and exercise enthusiast
Health enthusiast
Heating type
Hi-tech enthusiast
Home improvement enthusiast
Home market value
Hunter/fisher
Income
Investor
Knitter/sewer
Land value
Last sale date
Last sale price
Last sale type
Length of residence
Living square footage
Location quality
Luxury vehicle owner
Mail order buyer
Marital status
Market value
Men's apparel buyer
Mobile home
Mortgage amount
Mortgage date
Mortgage deed type
Mortgage due date
Mortgage interest rate
Mortgage interest type
Mortgage lender
Mortgage loan to value ratio
Mortgage refinance indicator
Mortgage term
Mortgage title company
Mortgage type
Motorcyclist
Music listener
Natural foods buyer
Net worth
Number of buildings on property
Number of children in household
Number of stories
Outdoorsperson
Owner occupied
Owner/Renter
Ownership type
Parenting interest
Parking space count
Performing arts enthusiast
Pet lover
Photographer
Pickup truck owner
Pool owner
Pool type
Prior sale date
Prior sale price
Prior sale type
Property condition
Property frontage
Property lot depth
Property quality
Property size
Property style
Property tax amount
Property type
Property value
Roof style
Roof type
Room count
Runner
Self improver
Senior In household
Sewage handling
Single parent
Snow sports enthusiast
Sports fan
SUV owner
Tennis fan
Traveler (domestic)
Traveler (general)
Traveler (international)
Value-oriented buyer
Veteran
View description
Walker
Water service
Water sports enthusiast
White collar worker
Women's apparel buyer
Woodworker
Year built

See the big picture

Most data sources only append to your existing customers. Faraday includes data on 250 million individuals, providing the context necessary to produce insights and powerful predictions.