The most critical part of any AI practice is a careful definition of the outcome you're predicting. Faraday takes a data-centric approach to outcomes, determining both good and bad results according to rules set in your account.
Plug-and-play business goal library
Faraday includes outcome presets for common customer lifecycle stages in a variety of B2C industries. Browse through a sample of our library on the left.
Define custom outcomes
Faraday works with you to hand-craft unique business outcomes using our own declarative language. Pinpoint your most valuable outcomes with explicit, detailed criteria.