Faraday Identity Graph

1,500+ vivid attributes on 270 million adult consumers, with built-in identity resolution.

73%

Likely to buy

$1,934

Spend forecast

89%

Likely to convert

Umbrella

Next best offer

Turbo Taylor

Persona

94%

Likely to churn

Say goodbye to the cold start

With Faraday’s rich, built-in data, you can skip expensive licensing deals and start predicting behavior right away.

Identity resolution

Match to win

Great predictions require robust data, which means resolving every detail down to the identity level. With Faraday, that’s built in.

First-class geography support

Because Faraday includes a built-in graph of known identities, we can enforce territory boundaries, drive radius targeting, and more.

All the power, flexibility, and data you need to ship fast.

Humans included.

Get more accurate predictions—and avoid the dreaded cold-start problem—with 1,500+ consumer attributes on nearly 270 million adults.

Got data? We'll use it.

In addition to its built-in consumer data, Faraday can find patterns in whatever first-party data you have for even more accurate predictions.

Responsible AI from day one.

In addition to its built-in consumer data, Faraday can find patterns in whatever first-party data you have for even more accurate predictions.